1. Data controller
For the purposes of data protection law, the data controller is Lugovum. Lugovum determines the purposes and means of processing personal data collected through this website and through related communications that originate from this website.
Controller: Lugovum
Registered address: 350 Fifth Avenue, New York, NY 10118, United States
General email: [email protected]
Privacy email: [email protected]
Phone: +1 (212) 555-1284
We are not a financial institution and we do not offer credit, lending, or investment advice. Our services relate to energy storage systems for efficiency optimization, including consultation and informational resources.
2. Personal data we collect
The types of personal data we may collect depend on how you interact with Lugovum. We aim to collect only what is necessary for the purposes described in this policy. We may collect the following categories:
Data you provide directly
- Full name
- Email address
- Phone number
- Company name (optional)
- Message content describing your project goals
- Your consent selection for contact and scheduling
Data collected automatically
- IP address and approximate location derived from IP (city/region level)
- Device and browser information (user agent, operating system, screen size)
- Pages viewed, clicks, and referring page (usage/behavioral data)
- Cookie identifiers and preference settings saved in local storage
- Server logs such as timestamp, requested URL, and HTTP status
We do not intentionally collect sensitive personal data (such as health information, government identifiers, or payment card details) through this website. If you include sensitive information in a message, we will treat it with care, but we recommend avoiding it and sharing only what is needed to discuss energy storage planning and operational goals.
3. How we collect personal data
We collect personal data in several ways, depending on your interaction with our website:
Web forms
When you submit a consultation request or contact form, we collect the information entered in the form fields. This typically includes your name, email, phone number, and a message describing your needs. We use this data to respond and to schedule a consultation if requested.
Cookies and similar technologies
We use cookies and local storage to remember your cookie preferences and, if you opt in, to support analytics measurement. Cookie choices are stored in your browser so that the banner does not reappear on every visit and so that your selection is respected.
Analytics tools
If you allow analytics cookies through our cookie banner, we may use Google Analytics 4 to understand aggregated site usage such as page views, session duration, and navigation paths. If enabled in the future, we may also use the Meta Pixel for conversion measurement. Any marketing measurement is only used with your consent through the cookie controls.
Server logs
Like most websites, our hosting infrastructure automatically records basic log information when your browser requests a page. Logs help us diagnose errors, prevent abuse, and maintain security. This information may include IP address, request time, and the page requested.
Email and phone communications
If you contact us by email or phone, we collect the information you share during those communications. We use it to respond, keep records related to your inquiry, and coordinate next steps for a consultation.
4. Legal bases for processing (GDPR Article 6)
If the GDPR applies to your data, we process personal data only when we have a legal basis. Depending on the context, our legal bases include:
Consent (Article 6(1)(a))
We rely on consent for optional cookies and similar technologies used for analytics and marketing measurement. You can withdraw consent at any time by changing your cookie settings using the cookie banner controls or the "Manage cookies" button in the site footer.
Contract or pre-contract steps (Article 6(1)(b))
When you request an assessment or consultation, we process your contact data and message content to take steps at your request prior to entering into a contract, and to communicate about the scope of work. This may include scheduling a call and preparing a preliminary response based on your stated goals.
Legitimate interests (Article 6(1)(f))
We may process limited technical data (such as server logs) for security, fraud prevention, and maintaining reliable operations. We may also use aggregated, non-identifying insights to improve content quality and user experience. When we rely on legitimate interests, we consider the impact on individuals and apply safeguards such as minimization and access controls.
If you want more information about the legal basis applicable to a specific processing activity, contact us at [email protected].
5. Purposes of processing
We use personal data for specific, limited purposes connected to operating this website and responding to requests related to energy storage systems and efficiency optimization. These purposes include:
Service delivery and communication
Respond to inquiries, schedule consultations, and provide information about our solutions. This includes replying to emails, returning calls, and clarifying the high-level scope of a requested assessment.
Customer support
Address questions about storage sizing, dispatch strategies, commissioning approaches, or monitoring concepts. Support communications may require referencing prior messages so that the response is consistent and accurate.
Website operation and security
Maintain availability, prevent abuse, and troubleshoot technical issues. This includes processing server logs and applying rate limiting or other protective measures where appropriate.
Analytics and improvement (consent-based)
Understand which pages are helpful and how visitors navigate the site. Analytics help us improve content clarity and prioritize topics such as peak shaving, self-consumption, and backup readiness. This processing occurs only if you opt in through the cookie banner.
Marketing communications
We may send follow-up messages about your specific request, such as confirming an appointment or providing requested materials. We do not send ongoing promotional newsletters by default. If we introduce a newsletter or recurring marketing email in the future, it will be opt-in and you will be able to unsubscribe at any time using a clear unsubscribe method in the message or by emailing [email protected].
6. Data retention
We keep personal data only as long as necessary for the purposes described above, unless a longer period is required by law or needed to establish, exercise, or defend legal claims. Typical retention periods are:
You can request deletion earlier in many cases. See "Your rights" below for how to submit a request. Some data may be retained in limited form if needed to comply with legal obligations or to resolve disputes.
8. International data transfers
Lugovum is based in the United States. If you access our website from the European Economic Area or the United Kingdom, your data may be transferred to and processed in the United States or other countries where our service providers operate. These locations may not have the same data protection laws as your home jurisdiction.
Where GDPR applies and personal data is transferred outside the EEA without an adequacy decision, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses (SCCs) and, where applicable, supplemental measures designed to protect personal data. You may request information about relevant safeguards by contacting [email protected].
9. Your rights (GDPR)
If GDPR applies to your personal data, you have rights that allow you to control how your data is used. We will respond to requests without undue delay and generally within one month, subject to verification of identity and applicable legal exceptions.
Access
You can request confirmation of whether we process your personal data and receive a copy of the data and relevant information about processing.
Rectification
You can request correction of inaccurate data or completion of incomplete data, such as an updated email address or phone number.
Erasure
You can request deletion of personal data where there is no longer a lawful basis for processing, subject to legal retention obligations.
Restriction
You can request that we restrict processing, for example while a data accuracy issue is being resolved or while an objection is considered.
Data portability
For data processed by automated means based on consent or contract, you can request a copy in a structured, commonly used, machine-readable format, and in some cases request transfer to another controller.
Objection
You can object to processing based on legitimate interests. If you object, we will stop processing unless we have compelling legitimate grounds or need to process for legal claims.
Withdrawing consent
If we rely on your consent (for example, analytics cookies), you can withdraw it at any time by changing cookie preferences. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.
Right to complain
If you are in the EEA and believe our processing violates data protection law, you have the right to lodge a complaint with a supervisory authority. If you are located in France, for example, the supervisory authority is the Commission Nationale de l’Informatique et des Libertés (CNIL). If you are located elsewhere in the EEA, you can contact your local supervisory authority.
To exercise any of these rights, email [email protected] with enough detail for us to identify your request. If we need additional information to verify identity, we will ask for it and will only use it for verification.
11. Children’s privacy
Lugovum is not directed to children under 16, and we do not knowingly collect personal data from children under 16. If you believe a child has provided personal data to us, contact [email protected]. If we learn that we have collected personal data from a child under 16, we will take steps to delete it.
12. Policy updates
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the tools we use. When we make material changes, we will post the updated policy on this page and update the "Last Updated" date. If a change significantly affects how we use your data, we may also provide a prominent notice on the website or notify you by email if we have your contact information and the notice is appropriate.
Your continued use of the website after an update means you have read the updated policy. If you do not agree with changes, you should stop using the website and can request deletion of personal data where applicable.
13. Contact and data protection point of contact
For privacy questions, requests to exercise rights, or requests to delete data, contact our privacy point of contact using the details below. While we do not formally designate a Data Protection Officer for all activities, we provide a dedicated privacy email to handle data protection matters.
Use this address for access, deletion, and cookie consent questions. Please include the website pages you used and the approximate date of your interaction when possible.
Mailing address
Lugovum
Attn: Privacy
350 Fifth Avenue
New York, NY 10118
United States
Related documents
For terms that govern use of this website, see our Terms of Service.